In 2013 Will founded New York Stoneware, an urban production pottery focused on everyday objects and tableware. With an eye toward simple gestures and a love of honest craftsmanship, Will and his small team of artisans create handmade, heirloom-quality pottery that is both functional and soulful. Will purposefully keeps the company small so that he can maintain the level of craft and attention to detail to each and every pot that leaves his studio-- as any true craftsman would.

I want to make pottery that can be incorporated into people’s everyday lives - hoping that in doing so individuals come to appreciate the spontaneity and beautiful variation of the handmade object.

— William Reardon, Founder